Norby AI is an AI-powered chatbot that offers 24/7 automated customer support. It is designed to help startups, personal brands, and small businesses set up a chatbot on their website with minimal effort or coding experience. Setting up Norby AI involves creating an account, copying and pasting a code snippet onto the website, and adding FAQs or documents to the dashboard. Once this is done, the chatbot is ready to engage with customers, providing reliable and automated support.